Posts Tagged ‘Scott Coombe’

Customers are like Shawn White and Snowboarding in the Olympics

March 4, 2010

Customers are like Shawn White and Snowboarding in the Olympics.

Did you watch the Olympics this year? 

I usually don’t get to, but this year I happened to be on vacation and got to see some of the events.  I was able to watch Shawn White snowboard the half-pipe for a second Gold medal. 

Man I wish I were young again and able to do those kind of moves.

And that is why I’m going to compare White’s snowboarding event to your customers. 

Unlike most sports, snowboarding a half-pipe robs energy… the longer your routine goes… the slower you go.  That translates to less tricks and a lower score.

The same goes for your customers.  They are fantastically loyal and enthused about you when they first purchase your product or service.  But as time goes… they may not be so loyal when a cheaper or more convenient option arises. 

Sometimes we can’t do any more tricks for them because they’ve seen it all before.

And… This is perfectly natural.

Declining returns happens to everyone’s business, that’s why you can’t do one product launch or marketing event and coast for life. 

I wish.

So, like the Olympians, they get to keep their best score… still they end up giving their all – and often fall flat on their faces.

And some psychologically let the friction of giving it all every time tear them down.

But not all.

Shawn White kept getting a higher score each time he went down the run.  By the last run, he already had the gold.  He could have just boarded right down the pipe to greet the fans.

He coach suggested he try his new secret trick “whitesnake.”

So Shawn slips down the pipe with usual tricks then amazes everyone with his “whitesnake” twist.

This was amazing to watch.

And the judges gave him a better score than the one he won the gold with.

He already won, and he busted out a better performance just because of the joy of it.

So my take away is this…

Just because the energy gets low at times… doesn’t mean we shouldn’t try our best for our clients and subscribers every time we get a chance to connect with them.

But this isn’t special.  Artist of every type attempt to put everything they have into their performance… that is our human expression and longing for acheivment.

Why should we as businessmen be any different?

Wether we’re doing a major promotion or keeping relationships going… you have to care to do better each time… always trying for a better response.


And feel free to comment on this or tell me about your favorite Olympic event.


Scott Coombe


SuperDad, Stay-home Father, Loving hubby, church goer and marketer for you and yours.

Oh, and feel free to give me a call about any questions you may have.


Ice Skating Champs: is it really a sport – or story telling?

March 4, 2010

Hey, this is Scott Coombe
I was watching the Olympics the other day and ended up watching the Solo Women’s Ice Skating Finals.
It was funny.
There was all this hype beforehand about the Korean skater Kim Yu-na and the chief rival Japanese skater Mao Asada. I guess they have been battling and trading wins since they were children… meaning a few years now.
There was also the sorrow story being told of Canadian skater Joannie Rochette whose mother had died that week.
It was a fanciful fanfare of stories and competition to see who would be the winner.
Now, having seen the performances… I would say there was some great skating that really didn’t make the points they should have.
Just like sometimes we don’t get the credibility or attention we deserve do to our performance.
Sometimes it is the story-teller who hypnotizes people into what to choose.
Are you telling your story in your business?
How are you serving your world? Are you healing people? Serving the masses by beautifying lawns? Keeping a home’s bowels/pipes clear and fresh?
Whatever you do, you should have a story where your clients will identify an emotion or experience and tag it to you.
As the beautiful woman skated and danced on the ice… I saw some real brilliance and energy.
But in the end… it was the three women who’s stories were circulating who won the competition.
Was this unfair?
Let’s just say it was non-justice. Everyone did skate their heart out and they put on a wonderful show.
I hope that you are able to put out a compelling story that reaches out to the hearts of your customers and leads them to give you the gold… or at least some green.
Feel free to leave any comments and tell me your favorite Olympic events.


Scott Coombe
SuperDad, Stay-home Father, Loving hubby, church goer and marketer for you and yours.

Oh, and feel free to give me a call about any questions you may have.